The essential elements of a professional business plannbsp;havenbsp;been updated in accordance with new laws and regulations in this revised guide that translates complicated marketing and financial concepts into down-to-earth, practical advice.nbsp;Five updated sample business plans are included with instructions that provide a wealth of detailed information about the operation of a successful small business. Plans are presented for simple one-person operations, as well as for corporations with many employees. Aspiring business owners can learn how to create a professional plan, describe the mission and objectives, analyze the competition, target market, create sales and marketing plans, generate financial statements, and use the business plan as a management tool long after it is completed. Distributed by Syndetic Solutions, Inc.

Part I Creating A Business Plan That Works	p. 1
Chapter 1 Preparing To Put Your Plan Together	p. 5
A Plan for an Outside Audience	p. 6
The Business Plan as a Management Tool	p. 8
How Far Out Can You Plan?	p. 13
Planning for Your Type of Business	p. 14
Chapter 2 Format and Introductory Elements	p. 17
Format and Presentation Issues	p. 19
The Cover Page	p. 20
The Table of Contents	p. 20
The Executive Summary	p. 21
The Appendix	p. 21
Chapter 3 The Company Summary	p. 23
Company Ownership	p. 23
The Mission Statement	p. 24
Your Company Objectives	p. 25
Keys to Success	p. 26
Company Location and Facilities	p. 27
Company Background and Current Status	p. 27
Startup Summary	p. 27
Chapter 4 Market Analysis	p. 31
The Industry	p. 32
The Target Market	p. 32
The Competition	p. 36
(SWOT) Analysis	p. 39
Needs Analysis	p. 41
Chapter 5 Product or Service Description	p. 43
Competitive Comparisons	p. 44
Sourcing	p. 45
Future Products and Services	p. 45
Chapter 6 Marketing and Sales Plans	p. 47
Product	p. 47
Price	p. 48
Place	p. 52
Promotion	p. 53
Your Sales Plans	p. 54
Chapter 7 Operations and Management Plans	p. 55
Planning Your Operations	p. 55
Management and Human Resource Plans	p. 59
Chapter 8 Financial Plans	p. 61
Startup Business Financial Information	p. 62
Historical Financial Information	p. 63
Establishing Reasonable Assumptions	p. 64
Breakeven Analysis	p. 66
Projected Sales Forecast	p. 68
Projected Profit and Loss Statement	p. 71
Projected Cash Flow Budgets	p. 74
Projected Balance Sheets	p. 78
Sources and Uses of Funds Statement	p. 79
Chapter 9 Using the Completed Plan	p. 81
Monitoring Your Progress	p. 81
Keeping Your Plan Current	p. 85
Part II Five Sample Business Plans	p. 87
The Plan for Appleton Moldings, Inc.	p. 91
The Plan for Crime & Accident Scene Cleanup, Inc.	p. 129
The Plan for HydroHut LLC	p. 165
The Plan for Royal Limousine	p. 207
The Plan for The T-Shirt Shop	p. 245
Index	p. 283

Distributed by Syndetic Solutions, Inc.