First published in 1985 by business author Fallek, this two-volume set has become a standard reference for entrepreneurs and would-be entrepreneurs alike. The new edition offers some needed additions (e.g., there's a detailed chapter on setting up a web site) and deletions (e.g., the section of self-improvement has been removed, and salesmanship is now called publicity and public relations). But Fallek still lays out the basic principles of getting into, operating, and succeeding in a small business in a simple yet comprehensive fashion. Besides discussing the usual subjects, such as buying a business or franchise, Fallek also thoroughly treats topics like site selection, advertising, personnel management, market research and sales forecasting, and calculating actual cost per product. Volume 1 groups chapters under the headings "Start-Up" and "Finance and Accounting," while Volume 2 covers marketing and sales, management and operations, and the business plan, which receives particularly detailed and well-organized treatment. The appendixes provide contact information on Small Business Administration regional offices, SCORE state offices, and various Small Business Development Centers, plus a sample partnership agreement and a sample limited liability corporation agreement. Though this book is expensive, many business collections will want to add it for its comprehensiveness.-Susan C. Awe, Univ. of New Mexico Lib., Albuquerque Copyright 2002 Cahners Business Information. From: Reed Elsevier Inc. Copyright Reed Business Information